22 April 2022
Family tourism is driven by the ability of a resort to promote long-lasting memories, family togetherness and an escape from the day-to-day routine. A luxury holiday is personalised to each and every guest, meaning children deserve the full hotel experience too. Children want authentic, memorable and immersive experiences that are every bit as good as their parents. It is now, more than ever, expected of resorts to treat children as ‘VIP Guests’, and that holds a prominent position in the definition of a luxury family holiday.
Children want authentic, memorable and immersive experiences that are every bit as good as their parents.
The mind of a child is a wonderful thing. Children can pick up an ordinary object, such as a cardboard box, and see its potential to create a fort. ‘The Floor is Lava’ is a common favourite and again, requires no specialist toys, just regular furniture. But the fact of the matter is that they can experience those things at home. Families want to experience something far wider than their everyday life; to live it not just witness it.
Traditionally, resort childcare consisted of a supervised room with a handful of toys and pre-printed colouring pictures. Fast forward to 2022, families expect exceptional facilities, a high-quality childcare service, and knowledgeable, well-trained, and inspired staff. Feeling comfortable and confident that children are immersed in a fun, safe and engaging environment leaves the opportunity for parents to explore resort facilities designed especially for them.
In order to maintain a loyal family base, resorts should continually upgrade their services in line with guest expectations. As with any other consumer, children want to be understood. It is so important for businesses to understand the needs of a child to cater to them, which can sometimes be a daunting prospect. However, consulting with childcare professionals ensures your services don’t just ‘get it right’ but challenge the standard that guests have experienced elsewhere. Something can be appealing to a child, but that doesn’t mean it is safe and functional for its purpose. Understanding the way children view the world, is the best way to create a safe, supportive and purposeful environment.
There is a huge demand for resorts to take advantage of the opportunity to offer childcare and family services in an innovative way and contribute to the competitiveness of today’s family travel market. Working with a professional childcare consultant means organisations can create a unique service that not only serves a purpose but compliments the brand and puts them at the forefront of family travel.
There is a huge demand for resorts to take advantage of the opportunity to offer childcare and family services in an innovative way and contribute to the competitiveness of today’s family travel market.
So, why Worldwide Kids?
Worldwide Kids is the world’s leading provider of family and childcare facilities and services to the luxury hospitality and leisure sector. For over 30 years, we have worked closely with luxury brands around the world transforming their childcare services. Our services range from bespoke concept & design (including fixtures, fittings and play equipment) to childcare recruitment and managed childcare, skills academies and fully accredited childcare training.
We have a wealth of knowledge, experience and a loyal family base who seek out Worldwide Kids accredited resorts year after year. BETH KEVAN
Beth Kevan is a Business Development Consultant at Worldwide Kids.
Share this article