Before committing and investing into any sort of services, a business must consider what the benefits will be and how much revenue will be generated. Is the return of investment beneficial?
Childcare services generate both direct & indirect revenues that a hotel should consider.
1) Indirect – whilst the ‘little guests’ are being taken care of, parents can enjoy the F&B, spa, tennis lessons, golf lessons, gym, water sports and other facilities that a hotel has to offer, thus generating revenue through these channels.
2) Direct – in the 21st century, parents will check online for hotels in the area before booking. Make this choice easy for families travelling with children by providing professional childcare services with accredited staff for ages 4 months to 18 years old. Compared to other hotels you will have a USP which will generate more bookings.
– More often than not parents don’t mind spending a small fee for the Kids Club if they know the service that you provide is professional and their kids are having fun in a safe environment.
1/3 of family guests will be under 4 years old. Having a fully operational crèche (this will generate a direct revenue) will usually see a return on your investment within the first year of operation, provided you market the service correctly.
You can also get creative and create sports academies. Currently, <span class=”notranslate”>Worldwide-Kids</span> provides Football Academies and Dance Academies that resorts outsource from us, and make an extra revenue from this. There are many potentials of how you can get your ROI from being a family friendly hotel. The options are limitless. Parents are happy to see kids learning new skills while having fun, and they would also have some free time to enjoy other services you offer.
Moreover, your reputation as a hotel is invaluable. With word of mouth and the power of the internet, a reputation can be ruined or enhanced very quickly – help to increase your reputation by letting people know that you have invested in your childcare services and are providing not just five-star rooms and restaurants, but also a five-star childcare service.
Katja Konina, Business Development Consultant.