Family tourism is driven by the ability of a resort to promote long-lasting memories, family togetherness and an escape from the day-to-day routine. A luxury holiday is personalised to each and every guest, meaning children deserve the full hotel experience too. Children want authentic, memorable and immersive experiences that are every bit as good as their parents. It is now, more than ever, expected of resorts to treat children as ‘VIP Guests’, and that holds a prominent position in the definition of a luxury family holiday.